What Makes Us Move

What does good content do?

Good content, like all good things, is relative. However, exceptional work comes from creators who understand how to manipulate the audience. This isn’t necessarily with an ulterior motive, but creators have the ability and means to guide their audiences.

Knowing this, you should conclude that good content will inspire an audience to do good. Yet, it is so much more than that. The best content maps out a sequence of events that entangles the audience.

An audience is inspired by work that feeds off of their own needs. Being able to insert themselves into the work you publish creates an experience for them. It must have an emotional connection. That’s why it is so difficult to create work that resonates: there is no metric to show emotional connection.

Emotions are abstract. It is something we feel, something we can describe - but not something we can accurately measure. Art would be easier to create, but then it wouldn’t be art.

Creators will ask themselves how they can create something when we cannot truly find a concrete way to make it distinct from its opposite. To be precise, if you to know what is, then you must know what isn’t. If you want to create good content, then you must know what is bad content. It is easier to create a list of things to not do.

Bad content doesn’t inspire your audience. It has no resonance. This could be an intellectual or emotional resonance (or in some cases, both). Content is no good of it cannot satisfy a hunger for knowledge. Otherwise, your audience will move on. There’s no point in hearing an echo.

Inserting your audience as a character is supposed to draw them in. If your content keeps them on the outskirts of your message, then you are wasting your time and your audience’s time. Focus on something they can all relate to.

Everyone has tried to read a book that put them to sleep within a few minutes of scanning the pages. Think about why that is. Examine what makes content bad in your eyes. We have all experience good content, and therefore, we have all experienced bad content. Why didn’t it connect with you?

Your audience most likely shares a few characteristics with you. In fact, your audience is really just a jury of your peers. They just so happen to pass judgement on your published work. Try your best to convince them that you are innocent of creating bad content.