Frame Of Mind
Without the right frame of mind you cannot achieve your goals. This doesn't mean that the right mindset is all you need. What marketers value most is how you can find motivation from within so that you can tackle obstacles in the way of achieving your goal.
For someone to be hopeful about the future, they must have some optimism. Be careful not to confuse optimism with delusion. This could be detrimental to anyone. One sure sign of optimism is resilience. When you get knocked down, you should get back up because you are not finished yet.
The right frame of mind is a tool to keep you mentally prepared for the ups and downs that you will experience in life. This is not exclusive to business; this extends to your personal life as well. It is common enough that we can all say that we have had our battles to fight, but the true victories are the times we can move past losses.
To be fearless in the face of adversity is not to be stupid. Courage is still something we value. Be realistic about your failures. Are the consequences too much to bear? There is always a way to accomplish the things we want, providing that our goals are attainable.
Delusions are just as dangerous as avoidance. Being afraid of the potential failures makes sure that you won't make any attempts. Avoidance keeps you back. You can find motivation and still keep a balance between the two (staying realistic).