Ego & Branding

The perceived appeal of fame - getting your face out there will certainly get you recognised. The constant need for appreciation can drive someone to take up a public profile. Personal branding is a tool that allows us to polish ourselves (and our businesses) for public consumption. Why do persons feel attracted to a public profile?

As social beings, it makes sense that we value ourselves when a collective values us. Even solitary humans require human contact. The latest trend in media - social influencers - give us a hope or a new way to achieve a high-ranking status in our own ecosystem.

Influencers are completely in control over their lives, right? Unlike the average celebrity, they have complete control over the content they produce. What’s even better is that they don’t need to get their start with auditions, connections and applications. Producing self-made content will get you out there. Active social profiles and a camera are just two things you need.

People need to know you because you’ve got something to share. It’s even more important for you to do that with your unique personality. In no time, budding entrepreneurs understood what this meant for their fledgling companies. A large audience means that you have to access to a large customer base. You have to ask yourself, “How do I appeal to my fans?” 

Personal branding experts are quick to pitch themselves after a question like that is asked – as they should. It has helped many to stick out of the crowd in a good way. Unfortunately, not everyone can do it right. Personal branding isn’t about taking something from someone and putting you name on it, picking brand colors, or giving yourself a funky title. 

Even worse, some persons equate fame with financial success. When you start confusing “likes” with the “true” influence, you stand to lose more than you think. Those social statistics don’t immediately translate into anything. In fact, if you want them to translate into something, then you have to put the work in.

It can be easy to get caught up in the flair of being a social media personality, after all, you are or the fast track to being a celebrity. You’ll be a household name. Yes, you - and the thousands of other influencers who are trying to “make it”.

Leveraging your social presence is more than “telling” or subtly hinting your audience to buy something. It really comes down to pushing great content. Good content does not need to be stuffy and boring. All it needs to do is add value and entertain your audience. Great content also benefits you (it should) - it should allow you to connect meaningfully to your audience.