Every company has the moral and ethical obligation to act fairly towards its customers, employees, investors and competitors. Corporations, large or small, should not be naïve to the dangers of upsetting the business ecosystem.
No business or individual can conduct their affairs in a world where rough justice can be served in an instant on social media. The modern consumer is more conscious than ever before. Concerns about the environment, employees, and all are in the eyes of the customer, a priority for the company.
Business is not a hand-holding endeavour. Sure, you must do what you love, but at the end of the day, the primary goal is to make a profit. Simplified: The corporate world can be cutthroat. However, in the midst of all the corporate carnage, should you think about the wider panorama? Maintaining and respecting the business ecosystem in which you thrive is just as important.
Thanks to the concept of fast media, businesses play a more important role in our daily life. Each ad, marketing campaign and sponsorship deal is a reflection of that company’s ideals. This is why it is vital to have clear values outlined as this is the moral code you will be operating with. At the end of the day customers do look up to the companies they support.
The most common problem that business face in their impact on the environment. Smaller and mid-sized companies that are newly established are done with sustainable practices in mind. As for larger companies, this is something that takes time. The change can’t be instant and will inevitably increase the costs of products and services, lowering profit margins.
When it comes to manufacture, it is no secret that some factories have inhumane working conditions. There is also controversy around the use of plastic and non-recyclable materials as well as emissions from factories and manufacturing plants. However, profit margins isn’t something that should be put before the welfare of a human being or the environment. Another prominent issue is slave labour. In less developed nations there is problem where children are being used as part of the workforce. Sourcing factories that have safe practices in place is something that should be a priority.
When it comes to playing fair, most companies look away. Again, why should you be kind to your competitors? It isn’t about giving your competitors an advantage or letting then step all over you, but showing respect. All competitors are potential collaborators. You never know what the future holds for you and what opportunities may become available.